Radio Advertising Delivers Sound Results

Radio is the Tortoise - Newspaper is the Hare

Are you still thinking of Radio as a “paperless newspaper”? Are you expecting instant results from your Radio advertising? I hate to be the one to break it to you, but Radio was never meant to be used like print. While Radio has echoic intrusiveness (that wonderful ability to seize the imagination with an energy of words) and the medically proven advantage of echoic retention (the most reliable form of long-term memory available in the human brain), Radio also requires frequency. Newspaper does not.

Let me make this perfectly clear: Radio is the tortoise. Newspaper is the hare. When the race is longer than six months, Radio always wins. Your business is important to you and you want the best coverage for your advertising dollar. You should be thinking echoic intrusiveness and echoic retention. No media except Radio can offer these. No one else can deliver the hypnotic power of the human voice.

For a Radio ad to establish echoic retention in the mind, the same listener must hear the same ad at least three times within seven nights’ sleep. This is the minimum weekly frequency needed. On the vast majority of Radio stations, this requires between 19 and 23 spots per week, 6am to 7pm. To be effective, you must keep this schedule on the air week after week, month after month. The good news is that the longer you do it, the better it will work. Print advertising, however, doesn’t gain momentum over time. Print ads never work any better than they do on the first day. And even with a photo, the only people who notice a newspaper ad are those who are actively in the market for that product today.

So, what are you buying? Are you buying 52-week Radio schedules to make your business into a household word, or are you still thinking of Radio as a paperless newspaper? Start your radio advertising plan now by contacting us.

- Steve Rae, Owner and General Manager, Raedio Inc.

"Nice job! Out of all the stations I deal
with throughout Ontario, your station is one of the few that get it.
The way radio should be. All your efforts are much appreciated"

- Michael Haberer, MD Marketing
for Zehrs Markets

Your customers are on line. Are you?

Cjcsradio.com and 1077mixfm.com are your online portals to reaching an affluent, web-savy audience. Mixing local news, the 5-day weather forecast, area events, and our popular contests, our 1240 CJCS website receives nearly 5 million hits every month with highs reaching 20 million during stormy winter months. Your ad will be highly visible on our newly-designed site that is clean, super-easy to navigate and offers numerous high-conversion landing pages.

You can choose from three different ad sizes on the prominent right-hand side of our websites' landing pages, as well as custom sponsorships of key sections that will fit your budget and maximize your marketing potential. You can also take advantage of the best of both worlds with our Website/On-air package where your commercials direct listeners to your specially-designed ad. Your web ads link to your own business's website. Your business is important to you. Now, make it phenomenal!

Want to put the CJCS Wizards to work for you?
Get started right now:

• Rate Card
• Remote Broadcasts
• One-Week Special Events
• Not-for-Profit Package
• Weather Sponsorship
• Read Testimonials from our Satisfied Advertisers
• Link to Monday Morning Memo by Roy H. Williams of Wizard of Ads
  

Now contact one of our marketing team personnel directly by clicking on their name, or fill out the request form below.

Steve Rae	Carolyn Rae	Dave Elliott
	Ryan Kovarik

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